Go semi wild.

When I talk about hats being "wild", I mean they're spreading a little bit like a virus -randomly from person to person. We haven't quite got to that stage yet, although I'm sure it's not far away. Below, you'll see some 'semi wild' hat action in central London, where the P40B titfers are being passed among groups of friends and work colleagues. It's a great teambuilding activity and may soon replace those terrible outward bound courses in Wales that they make people go on.

By my reckoning, as many as three of the branded chapeaux may be in play here. But soon, they'll all be going their separate ways. The tears are welling up even as I talk about it.