Music to my ears: P40B hat makes it to Sydney Opera House. Click to enlarge.It may be 2009 and Phil's 40th Birthday may now be part of history, but the hat phenomenon shows no sign of abating. What better way to keep cool under the relentless heat of the Australian sun? In this latest photo, a young lady called Helen reclines on a boat in front of one of the world's most recognisable landmarks. She's working "in concert" with other P40B fans to keep the birthday brand alive.
P40B may have officially ended, but the hats are still travelling, folks. Last month, the Anaheim Convention Center in California hosted 15,000 Warcraft fans at BlizzCon 2008. Amid all the excitement, the birthday brand was proudly displayed by gamer Phil, who poses here at the entrance to the US resort complex.
I sneaked into Amsterdam at the weekend and left an unexpected gift for one of the city's many cyclists. Yep, you guessed it - a brand, spanking new P40B titfer. Will the recipient follow the carefully worded instructions that accompany the hat? Or have they already chucked it in the canal? Only time will tell. See below for more photos.
What do you do in the aftermath of a hurricane? If your name is Sue and you live in Baton Rouge, Louisiana, the answer is that you pick yourself and take your dog Milo for a walk. Wearing eye-catching P40B headgear, of course.
