It may be 2009 and Phil's 40th Birthday may now be part of history, but the hat phenomenon shows no sign of abating. What better way to keep cool under the relentless heat of the Australian sun? In this latest photo, a young lady called Helen reclines on a boat in front of one of the world's most recognisable landmarks. She's working "in concert" with other P40B fans to keep the birthday brand alive.
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