Monday 26 January 2009

The birthday lives on...

Music to my ears: P40B hat makes it to Sydney Opera House. Click to enlarge.

It may be 2009 and Phil's 40th Birthday may now be part of history, but the hat phenomenon shows no sign of abating. What better way to keep cool under the relentless heat of the Australian sun? In this latest photo, a young lady called Helen reclines on a boat in front of one of the world's most recognisable landmarks. She's working "in concert" with other P40B fans to keep the birthday brand alive.

Perfect view: P40B hat arrives in paradise.

Thursday 6 November 2008

P40B fans are game for anything

P40B may have officially ended, but the hats are still travelling, folks. Last month, the Anaheim Convention Center in California hosted 15,000 Warcraft fans at BlizzCon 2008. Amid all the excitement, the birthday brand was proudly displayed by gamer Phil, who poses here at the entrance to the US resort complex.

Do you know the whereabouts of a P40B titfer? Is one wending its way, as we speak, over mountains and across continents? If so, don't forget to send me a photo. The address is

Wednesday 24 September 2008

The Amsterdam titfer experiment

I sneaked into Amsterdam at the weekend and left an unexpected gift for one of the city's many cyclists. Yep, you guessed it - a brand, spanking new P40B titfer. Will the recipient follow the carefully worded instructions that accompany the hat? Or have they already chucked it in the canal? Only time will tell. See below for more photos.
Hat's a big surprise: titfer turns up in the panier of an unsuspecting Amsterdam cyclist. Instructions are stuck on the exterior and interior of the hoed.
A titfer tip-off. Street sign gives a clue as to the location of the wild hat.

Friday 19 September 2008

Busted hat in Baton Rouge

What do you do in the aftermath of a hurricane? If your name is Sue and you live in Baton Rouge, Louisiana, the answer is that you pick yourself and take your dog Milo for a walk. Wearing eye-catching P40B headgear, of course.

The intrepid pair are pictured not long after the arrival of Hurricane Gustav. And while I can't promise that my lucky titfer 13 will offer protection against falling debris, it does provide an opportunity to show off the true American spirit.

Back home now for some crawfish pie, I think.

Location: Baton Rouge, USA
Date: Post-Gustav
Hat No: 13
Status: Semi Wild